The professionals who can help bride and groom to fully experience their wedding day and the period preceding it are first of all: the Wedding Designer and the Wedding Planner.
This article wants to clarify the Wedding Designer’s role and duties, even in relation to the Wedding Planner.
During the last years Design has becoming increasingly important to create unforgettable weddings, because it is necessary when you want to transform spaces creating unique and personalized settings.
For this reason the Wedding Industry had been witness of birth of a new professional figure: the Wedding Designer. This professional has not only the taste, but also the skills necessary to develop a Design project able of thrilling the couple and amplify the engagement of their guests.
You have to consider that taking care of the Design requires time, that the Wedding Planner often doesn’t have, because she/he has to take care of the entire planning project. Consequently the Wedding Designer is an important co-worker for the Wedding Planners and also for other professionals of Wedding Industry such as: florists, event managers of locations, etc..
Let’s see in detail what it means taking care of the Design of a wedding.
This figure takes care exclusively of the creative side of the wedding from an aesthetic and scenographic point of view.
When I talk about “wedding” I mean both a real wedding and a wedding styled shooting.
First of all, the Wedding Designer creates the Concept of the event which includes the style of the wedding, the mood, the theme and the color palette, combining the tastes of the couple and the features of the location.
This means that this Specialist of Design develops the Vision of the event in a project including for example:
Wedding sweet (invitations, menu, table and guests’ tags, etc.)
Favours for guests
Thanks to her/his skills, the Wedding Designer guarantees that all these elements wil be in harmony.
She/he also takes care of the presentation of the project to the Wedding Planner and to the couple through moodboards and digital illustrations dedicated to every moment of the wedding:
Afterwards the Wedding Designer interacts with the suppliers together with the Wedding Planner or on her/his behalf taking care in detail of the Styling, which consists in bringing the project from dream into reality according to the budget of the couple.
The Wedding Designer can also work alongside the Wedding Planner supporting the couple concerning the choice of the bridal dress, the bridesmaids’ dresses and the groom’s outfit.
The Wedding Designer need to have the following skills:
Whereas the Wedding Planner is certainly a pragmatic person, with good organizational, leadership and problem solving skills.
Imagine the wedding as a show: the Wedding Designer is the scenographer of the event, while the Wedding Planner is the director.
The Wedding Designer and the Wedding Planner are therefore two professional figures with different but complementary roles.
Their synergy guarantees to create a wedding with a personalized setting, that makes it a unique event, leaving everyone breathless and an impeccable planning allowing both guests and spouses to have an unforgettable experience.
The following duties are under the responsalbility of the Wedding Planner and not of the Wedding Designer:
The Wedding Planner can take care of coordinating vendors on the wedding day, but this service can also be entrusted to another figure: the Wedding Coordinator.
Big agencies specialized in weddings with budgets of tens thousands euros usually have different people in their team covering the role of Wedding Designer and Wedding Planner. Whereas freelancers may have all the necessary skills to offer both the design and planning services to their couples.
At the moment it’s easier to find many courses to become a Wedding Planner, which may dedicate a few lessons to Design, instead of finding courses exclusively focused on Wedding Design.
If you can’t find a Design course, you can obtain the necessary knowledge attending for example:
There are many benefits in having this professional at your side.
For the Wedding Planner it means:
For the couple it means:
For the locations it means:
If you look for a Wedding Designer on Google, you will easily find many Wedding Planners or Event Agencies offering the Design service.
But if you are looking for a Wedding Designer, that is a specialist dealing exclusively with Design, the results of your research will really a few.
To avoid misunderstandings I suggest you to carefully read the description of services offered by the professionals of the Wedding Industry and in case of doubts ask them for further information.